AN ECOSYSTEM APPROACH

I work across sectors because I believe that each sector has something to offer. Through cross-pollination and collaboration across sectors, we can grow a rich ecosystem in which for-profit, non-profit, and social enterprise and government sectors can strengthen one another and blend in interesting ways. Whether your organization is a small social enterprise getting started with data, or a larger organization with more data than you know what to do with, creating a strategy around your use of data is sure to benefit you.
ABOUT YOU

I love to work with leaders who have a positive vision for the future, and who are up for doing what it takes to bring that vision to life. You are willing to invest resources and revisit processes where needed. You are willing to accept the “hard truths” that data can expose. You are willing to pay more than lip service to integrating data with decision-making, and to do the hard work of culture building.
TRAINING YOUR DATA INTUITION

In becoming data-driven, it’s important to understand how psychological biases can influence our approach to data, and the conclusions we draw from it. "Data" should not be confused with "truth" -- the same data can be interpreted in many different ways. Drawing on my background in psychology, behavioural economics, and industry research, I help you to become more aware of biases at play when making “data-driven” decisions. In addition, I offer strategies and frameworks to help you work around them.
My aim is not to override your intuition – it is to help you hone it. I believe that our intuition can, at times, offer helpful guidance, while at other times it can lead us astray. Training your intuition means being away of its short-circuits, while also being willing to trust your (data-informed) gut.
My aim is not to override your intuition – it is to help you hone it. I believe that our intuition can, at times, offer helpful guidance, while at other times it can lead us astray. Training your intuition means being away of its short-circuits, while also being willing to trust your (data-informed) gut.
WISER DECISIONS FOR A BETTER WORLD

The ultimate goal isn't gathering data, producing graphs, or crunching statistics (although these activities may be involved). The ultimate goal is wiser decisions. I believe wise decisions emerge at the intersection of three important resources:
- Purpose, which is grounded in the desire to positively impact the world
- Data, appropriately organized and analyzed to inform pertinent questions, and
- Critical thinking, allowing us to question assumptions, draw appropriate conclusions, and determine the best path forward.