Blossom exists to help organizations use data strategically to support their development.
Blossom was created by Heather Mann, a behavioural scientist, data strategist, and social entrepreneur.
Blossom was created by Heather Mann, a behavioural scientist, data strategist, and social entrepreneur.
A NEW ERA
The world as we know it is changing. In the span of one generation, we have moved from a world where many did not use personal computers to a world where it is difficult to imagine life without the Internet or smartphones.
The upshot of this is that we are producing data in record volumes. In fact, we have produced more data in the past two years than in the entire history of the human species.
The problem most organizations face is not that they don’t have enough data – it is that they are overwhelmed by data. Let’s face it, most of us are overwhelmed by the amount of information coming at us these days!
With all the talk these days around “big data” and “data-driven decision-making,” we must remember that generating data is not the ultimate goal. Data is only useful to the extent that it leads to more effective decisions. Effective decisions do not magically arise from data; they arise from an interaction between observations and human judgment.
The upshot of this is that we are producing data in record volumes. In fact, we have produced more data in the past two years than in the entire history of the human species.
The problem most organizations face is not that they don’t have enough data – it is that they are overwhelmed by data. Let’s face it, most of us are overwhelmed by the amount of information coming at us these days!
With all the talk these days around “big data” and “data-driven decision-making,” we must remember that generating data is not the ultimate goal. Data is only useful to the extent that it leads to more effective decisions. Effective decisions do not magically arise from data; they arise from an interaction between observations and human judgment.
DATA ON PURPOSE
We envision data being used to advance a world in which individuals, societies, and the planet flourish.
As our species continues its journey into the 21st century, we face new social problems, even as we make progress on old ones. At a planetary level, we must face the reality of diminishing biodiversity and climate change. At a societal level, we experience dividedness and growing inequality. At an individual level, we are stretched thin - busy, but searching for meaning and intimacy.
We must use our own resourcefulness to address these problems. Data has quickly become one of our most powerful resources. Working together, let's use it to benefit ourselves, our society and our world.
As our species continues its journey into the 21st century, we face new social problems, even as we make progress on old ones. At a planetary level, we must face the reality of diminishing biodiversity and climate change. At a societal level, we experience dividedness and growing inequality. At an individual level, we are stretched thin - busy, but searching for meaning and intimacy.
We must use our own resourcefulness to address these problems. Data has quickly become one of our most powerful resources. Working together, let's use it to benefit ourselves, our society and our world.
